As part of philanthropic initiative, Moose International has donated 250,000+ Tommy Moose plush toys to children in crisis through first responders such as police, EMT, and fire fighters. But Tommy's design was dated and needed to be modernized. I directed a team of creatives to create a new character design, logo and brand identity for Tommy Moose. I then filled out that brand, creating Tommy's world through printed products, murals, and the signature Tommy plush toy.